If you’re just starting out in internet marketing and want to learn how you can write articles and use them to drive traffic to your websites then you should read this article. Research has shown that while there are a large number of people who write articles for traffic, not many of them understand how to convert that traffic and make it work. In this article, we will be looking at a few tips that will help you convert your articles better and get better results.
- Make Sure Your Headlines Rock
Your headlines are the very first thing people see. If it doesn’t grab their attention, pique their curiosity and generally want to make them click through to see what you have to say in the article, odds are that your articles will not do well. So, if you don’t have any idea of how to write catchy headlines, you can easily grab a copywriting course or two off the internet.
Courses by Clayton Makepeace and Scientific Advertising
will get you on the right path. If you need a shortcut, simply get a hold of as many magazines as possible and start looking for headlines that catch your attention and use them as templates or swipe files.
- Write fluidly and Conversationally
The average person doesn’t want to read some scientific gobbledygook. They want just the facts and would prefer articles that are written conversationally. Write like you’re talking to them directly. Articles like this tend to convert better and yield far better results. Also, let each subsequent point build on that preceding it. This creates fluidity and order in the mind of the readers, thus leading to a logical conclusion.
- Be Firm in Your Call to Action
Most articles would convert better if the call to action and author’s resource boxes were written properly. The common ones you see are “John Doe is an expert writer/enthusiast. He has written a few dozen articles on XYZ. Visit his website at xyz.com”. This kind of resource box suck!
Instead be more creative with your resource box. For example, a resource box like “Did you know that eating carbs can actually help you lose weight? Click here to find out the secret to cheating your way thin without getting rid of your favorite foods” will do a better job of converting the readers.
So, do these three things and you will get really great results.
